As countries gradually reopen post-pandemic, the expat population continues to grow. Though tourism levels aren’t expected to return to their previous heights for several years, people living far from loved ones are eager for in-person reunions.
While Emirates Airlines is often associated with luxury tourism and business travel, it’s less known that Emirates has long been a top choice for expats, consistently serving one of the highest numbers of destinations worldwide. Given its global reach, Emirates has a unique opportunity to connect families and friends across borders, shifting its focus from tourism to reuniting loved ones. Tourism and business may be slow to rebound, but reconnecting people is at the heart of Emirates’ mission.
As countries reopen post-pandemic, expat populations are growing, and many are eager to reunite with loved ones. Though Emirates is known for luxury tourism and business travel, it has also long served expats across one of the world’s widest networks of destinations. With tourism slow to recover, Emirates has a unique opportunity to shift focus from tourism to reuniting families and friends—placing connection at the heart of its mission.
