As showcased on the website I designed, JohnJohnLAB is a denim label that crafts one-of-a-kind pieces inspired by the lifestyle and modern architecture of downtown New York. Each item is designed and produced in an innovative denim lab, using premium local and imported fabrics. By combining traditional and modern washing techniques, the denim’s unique character is brought to life, resulting in high-quality products with a distinctive blend of shapes, textures, shadows, and hues.
Rooted in creativity and minimalism, JohnJohnLAB reimagines classic denim for the modern streetwear scene, blending timeless style with contemporary appeal. As part of a small team, I played a key role in shaping the brand’s image and was responsible for store design, advertising, packaging, tag and website design, as well as Instagram content, among other tasks.
As seen on the website I designed, JohnJohnLAB is a denim label inspired by the modern architecture and lifestyle of downtown New York. Crafted in an innovative denim lab using premium fabrics, each piece combines traditional and modern techniques to highlight the denim’s unique textures and hues. With a focus on creativity and minimalism, JohnJohnLAB brings classic denim into modern streetwear.
