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HOW DO WE GET ELECTRIC VEHICLES ON THE ROAD?
CHANGE THE PRICE

YOU READ THAT RIGHT,
THE HIGHER THE EMISSIONS THE LOWER THE PRICE

WE INSTALL DIGITAL BILLBOARD THAT REACT TO CO2 EMISSIONS

GET A VOLVO XC40 FOR A STEAL AND MAKE HEADLINES

USING GEOLOCATION AND THE ALOGRITHM, BANNERS CAN BE LOCALISED

PARTNERED WITH WAZE, WE INTEGRATE GEO-TRIGGERED ADS WHEN DRIVERS ARE NEAR VOLVO DEALERSHIPS

ON SOCIAL WE TARGET OUR KEY DEMOGRAPHIC AND CUSTOMISE THE INITIATIVE USING GEOLOCATION DATA

CUSTOMISED HOMEPAGE TO GIVE USERS REAL-TIME AIR QUALITY AND PRICING

AIRPORT LOUNGES + IN-FLIGHT ENTERTAINMENT TO APPEAL TO A KEY SEGMENT OF AFFLUENT BUSINESS TRAVELERS

OFFICE ELEVATOR SCREENS FOR THE GROWING WHITE-COLLAR WORKERS RETURNING TO THE OFFICE

OVER-THE-TOP (OTT) AND CONNECTED TV (CTV)

THE COST OF EMISSIONS

With an all-electric fleet of vehicles, Volvo is helping drive a carbon neutral future. But how can we get more Volvo EVs on the road in high-emitting CO2 regions?

Volvo will develop a proprietary algorithm that inversely correlates real-time CO2 emissions data with the purchase price of an all-electric Volvo. The higher the emissions in a region,the lower the price for an XC40 Recharge. Helping get Volvo EVs in the regions where they’re needed most

The Cost of Emissions Today = Zero Emissions Tomorrow.