Cooking doesn’t have to be complicated—and that’s where Dinnerly steps in. This campaign is all about celebrating simplicity without sacrificing flavor. Designed for people who already have enough on their plate, Dinnerly offers the most affordable meal plan with recipes that are easy, fuss-free, and still totally delicious.
We embraced a laid-back, casual tone paired with playfully simple visuals to resonate with busy individuals and families. But the twist? Dinnerly is part of the same family as Marley Spoon, the premium meal kit service known for gourmet ingredients and elevated cooking. So we turned this into a fun rivalry: a dinnertime showdown where Dinnerly fights for simplicity and Marley Spoon defends the art of cooking.
This light-hearted duel became the perfect platform to highlight Dinnerly’s value-driven, no-fuss approach—while cleverly acknowledging its high-end sibling. The contrast creates a memorable narrative, showcasing that you can choose your kitchen style without compromise.
Cooking doesn’t have to be complicated—and that’s where Dinnerly steps in. This campaign is all about celebrating simplicity without sacrificing flavor. Designed for people who already have enough on their plate, Dinnerly offers the most affordable meal plan with recipes that are easy, fuss-free, and still totally delicious. We turned its connection to premium brand Marley Spoon into a creative advantage, staging a fun duel between simplicity and gourmet.
