High stress levels are continuing to rise through the generations, and Gen-Zers/Millenials are getting hit the hardest. With countless brands being responsible for bringing down the generation's self-confidence, it is of utmost importance for filler brands to uplift self-assurance.
While the majority of beauty brands propogate the image of looking young, this campaign highlights self-worth and aims to raise one's presence. It ties the focus of lips to the words that come out of them. "Speak my mind!"
This is a new space for fillers, breaking from the traditional audience of older people seeking their youth. Fillers are getting adopted by the new generation, and Restylane is here for it.