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BRAZILIAN DENIM BRAND REDESIGNED FOR THE US MARKET

A REFLECTION OF THE INDUSTRIAL ARCHITECTURAL

SHADOWS OF NEW YORK

CREATIVE . DENIM . LAB

A DENIM INDUSTRY FOR YOUR BODY

DESIGNED TO BE TRANSPARENT AND INCOMPLETE TO LEAVE SPACE

FOR CREATIVITY ON RIPPING JEANS AND ALTERATIONS

TO FIT YOUR UNIQUE BODY

DETAILS MATTER

JohnJohnLAB

www.johnjohnlab.com

As shown on the website I've designed, JohnJohnLAB is a denim label offering one of a kind pieces inspired by the lifestyle and modern architecture of downtown New York. The collection is designed and created in an innovative denim lab using local and imported fine fabrics. By blending traditional and modern washing techniques, the unique characteristics of the denim are exposed, resulting in a superior quality product and a unique interplay of shapes, fabrics, shadows and hues.

Creative and minimalistic design is what the brand swears by. You can see this in the brand design as we keep a white base colour to implement the lab aspect, while keeping it clean black lines of "creativity." None of the lines are straight to keep an edge with the brand.

I was responsible for the entire brand design. My reposibilties consisted of: Store Design, Advertising, Package Design, Tag Design, Website Design, Instagram content, etc.