As shown on the website I've designed, JohnJohnLAB is a denim label offering one of a kind pieces inspired by the lifestyle and modern architecture of downtown New York. The collection is designed and created in an innovative denim lab using local and imported fine fabrics. By blending traditional and modern washing techniques, the unique characteristics of the denim are exposed, resulting in a superior quality product and a unique interplay of shapes, fabrics, shadows and hues.
Creativity and minimalisim is what the brand identifies with. Aiming in bringing a classic to the modern world, JohnJohnLAB brings in the denim we all know and love to our modern street fashion.
This was a small team and I was largely responsible for the brand image. My other reposibilties consisted of: Store Design, Advertising, Package Design, Tag Design, Website Design, Instagram content, etc.
