This project is for a made up shoe company. it's aim is to advertise a product without showing the product itself.

The company sells shoes that are fashionable without sacrificing comfort. The name UFFY is derived from the word comfy. I used a baby blue colour to represent comfort.

I advertised a video series on instagram that was a comical ad making fun of fashionable shoe ads showing the painful reality behind the scenes to such an ad.

is a car rental company that represents low cost and bad quality cars. This campaign is targeted towards college students or the lower-income community who do not give a high priority to clean or nice cars and would rather pay less. It contains 4 forms of advertisements.

I designed a book about a wikipedia page that talks about a list of all the recurring Simpsons characters, and I designed each character in a form a facebook profile, because people tend to have friends on Facebook that they have only met once or twice. I altered all the descriptions of each character to first person. I added posts or text messeages for different characters using real quotes and conversations they said to add personality.

For the poster and billboard, I advertised the Universal Studios Simpsons Land. Its purpose was for people to interact and take a photo with it and share it for exposure.

I made t-shirts with personality through the Simpsons charaters so people could gift or buy them based on their personalities.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

The french company BIOPHA and NATURE MOI asked for a complete rebrand and a change in strategy to shift their dormant skincare brand internationally. The design aspect of their brand needed a complete change and so did their strategy plan. I created a brand that combines the two sub-brands into one. I made a new company called Blanc to reach a wider international audience while keeping their values and commitments. They emphasised and cared about the preservation of water, the formulation of products are 100% natural, and that they have a minimal impact on the aquatic fauna and flora.

French Accessory:
This book’s aim is to document a prominent habit of Parisians, smoking. It is an obvious yet subtle accessory of their lives. Tabac signs are protruding out of buildings, cigarettes are resting in the mouths of every other adult, and are found scattered across the streets of Paris.

Protest:
Using only a disposable camera this project revolves around the concept of protest. It depict the small and subtle protests around Paris that are different and go against the mundane way of living. It revolves around the idea of oddity that is all around us but often unnoticed or overlooked.

Leo Burnett:
McDonalds board games that comes with their kids meal for ages 3 to 8. They had one card board page on which print and cutouts marks could be done. They wanted games which could be played multiple times with another player.
(The Reversed English writing will be replaced with Arabic)

IMPACT BBDO:
Etisalat is the largest mobile carrier in the UAE. Here is a new introduction/ending animation for their videos. They wanted an outro with a pattern that more represents the UAE culture.