MCDONALD'S HAPPY MEAL TOYS

During my internship in Leo Burnett, the McDonald's client requested three happy meal games for children aged 3-8 years in the gulf region. They did not want any use of external resources such as pens, paper, dice, etc.

The parameters set were limiting to the use of a cardboard that could print in colour and perferate. I've created a game that could be played with sibilings, friends, or family to encourage bonding. The invertred words are the Arabic version that will be replaced by an Arabic copywriter.

The three games shown were the games that got approved and currently in use for the next 5 years.