Solida Bridal Fashion UX/UIwww.solidabridalfashion.com
Working for Solida Bridal Fashion, I've been commissioned to find a solution to redesign the home page to ease the browsing process for potential customers.
With some research, a majority of her online users were baby boomers and older. Most of the time it is the mothers of the bride that are stumbling upon the website. They are not as technologically savvy as younger generations.
To each the process I have reduced icons as they may not be understood by the user. The landing page showcases a video of the latest shoot. A small section of what's below is shown to indicate that there is more to the website when scrolled. The categories are in a simple block style. The relevance is represented by size of said block.