Craco is a car rental company that is about low cost and bad quality cars. This campaign is targeted towards college students or the lower-income community who don’t give priority to clean or nice cars and would rather pay less.
The advertisements presented use social media, video, radio, and activation.
For the activation, at the gas stations, there will be a garage drive-thru located in populated areas. A "scientist" will then evaluate the car by turning on the engine. If the engine turns on, the scientest will then pass the filled evaluation form to the client.