The Blanc rebrand aspire's to inspire first time users to pursue a balanced skin cycle. The focus aims toward natural skin and the importance of how we use water. ↓
The following ad campaign focuses on the skin and its natural imperfections to show what healthy skin looks like.
The name is indicative to the purity of water and skin. Easy to pronounce and remember in all languages. benefits from the good reputation of French skincare
Small packging for travel (Gen Z enthusiasm for travel solutions)
Packaged with Carbios (Sustainable management of plastic)
100% recycled plastic
Partnership with a charity that Provide Access to Safe Water and Promote Sanitation & Hygiene to Ensure Lasting Change
A mix of influencer giftings that associate with young GenZ women
The french company BIOPHA and NATURE MOI asked for a complete rebrand and a change in strategy to shift their dormant skincare brand internationally. The design aspect of their brand needed a complete change and so did their strategy plan. I created a brand that combines the two sub-brands into one. I made a new company called Blanc to reach a wider international audience while keeping their values and commitments. They emphasised and cared about the preservation of water, the formulation of products are 100% natural, and that they have a minimal impact on the aquatic fauna and flora.