UFFY

This project is for a made up shoe company. it's aim is to advertise a product without showing the product itself.

The company sells shoes that are fashionable without sacrificing comfort. The name UFFY is derived from the word comfy. The baby blue colour is a representation of comfort.

I advertised a video series on instagram that was a comical ad making fun of fashionable shoe ads showing the painful reality behind the scenes to such an ad.