A book about a wikipedia page that talks about a list of all the recurring Simpsons characters, and I designed each character in a form a facebook profile, because people tend to have friends on Facebook that they have only met once or twice. I altered all the descriptions of each character to first person. I added posts or text messeages for different characters using real quotes and conversations they said to add personality.
T-shirts that have personalities through the Simpsons charaters with intentions that people will gift or buy them based on their personalities. This is a sample of the wide number of characters The Simpons has.
For the poster and billboard, I advertised the universal studios Simpsons land. Its purpose was for people to interact and take a photo with it with intentions of increased exposure.