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Résumé

DIRIYAH MASTERBRAND


Diriyah is the birthplace of Al Saud nobility. A nobility that is uniquely down to earth, firmly connected and dedicated to the land, with principles guiding Saudi Arabia for 300 years. The most distinctive and ownable fact about Diriyah is that it will be the world’s largest mud-brick city. Diriyah is the city of earth. Diriyah is built in Najdi design, known for its purity and functional beauty. The entire city was developed around humans and their original way of life with walkability engulfing the whole city.



AT-TURAIF UNESCO SITE


At-Turaif is the Unesco heritage site that marks the start of Saudi Arabia. The At-Turaif brand exists within the Diriyah brand architecture. At-Turaif can be seen more as a tourist destination.



DIRIYAH COMPANY


Diriyah Company is the govermental development agency that is incharge of the Diriyah City, It is involved in the development, legal, and civil sectors of the city.



JABAL AL QARIN DISTRICT


Jabal Al Qarin is a working in progress. It is the Cultural district in Diriyah. It will include various Ministry of Culture Academies, Arts cinema, Digital Art Museum. Focusing on Culinary Arts, Theatre, Music, Film, Architecture, literature and Visual Arts.

A PROJECT THAT HAS NEVER BEEN DONE BEFORE, REVIVING THE PAST IN AN UNPRECEDENTED SCALE

DIRIYAH
THE CITY OF EARTH

BUILT ON THE BIRTHPLACE OF SAUDI WITH TRADITIONAL ARTCHITECTURE AND CULTURE IN MIND

WE BUILT A BRAND THAT BRINGS SAUDI HERITAGE FORWARD TO THE PRESENT DAY

AT THE HEART OF THE CITY, A UNESCO WORLD HERITAGE SITE

BELONGING WITHIN DIRIYAH, AT-TURAIF ADOPTS THE COLOURFUL PALETTE

FACILITATING THE CITY, IS DIRIYAH COMPANY

AS A GOVERMENTAL ENTITY, DIRIYAH COMPANY ADOPTS THE BASIC COLOUR PALETTE

WITH MORE THAN 400+ ASSETS TO GO, WE CAN START TO SEE HOW THEY RELATE TO EACH OTHER

WE ARE NOW WORKING ON THE CULTURAL DISTRICT, HERE ARE A COUPLE DIRECTIONS WE ARE EXPLORING

WE CREATED A SYSTEM THAT WILL HELP IDENTIFY HOW TO BRAND THE VALUES AND VISUAL IDENTITY OF EACH ASSET IN THE CITY

HOW IT WORKS WILL REMAIN A SECRET
SORRY...