Diriyah is the birthplace of Al Saud nobility. A nobility that is uniquely down to earth, firmly connected and dedicated to the land, with principles guiding Saudi Arabia for 300 years. The most distinctive and ownable fact about Diriyah is that it will be the world’s largest mud-brick city. Diriyah is the city of earth. Diriyah is built in Najdi design, known for its purity and functional beauty. The entire city was developed around humans and their original way of life with walkability engulfing the whole city.
At-Turaif is the Unesco heritage site that marks the start of Saudi Arabia. The At-Turaif brand exists within the Diriyah brand architecture. At-Turaif can be seen more as a tourist destination.
Diriyah Company is the govermental development agency that is incharge of the Diriyah City, It is involved in the development, legal, and civil sectors of the city.
Jabal Al Qarin is a working in progress. It is the Cultural district in Diriyah. It will include various Ministry of Culture Academies, Arts cinema, Digital Art Museum. Focusing on Culinary Arts, Theatre, Music, Film, Architecture, literature and Visual Arts.
Diriyah, the ancestral home of Saudi royalty and birthplace of the Kingdom, is a living testament to Saudi culture and a key element in Vision 2030. Inspired by the Najdi architecture of the UNESCO site At-Turaif, Diriyah is poised to become the world’s largest cultural and heritage destination. As strategic and creative partners, we play an integral role in bringing Saudi culture and heritage to life, crafting a destination for both local and international visitors. Through the concept "Diriyah, The City of Earth," we aim to make Diriyah a vibrant, walkable social hub. Our ongoing work includes developing visual identities and creative for Diriyah’s key assets, creating an engaging and culturally rich environment that honors its past and envisions its future.
