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Craco is a car rental company that is about low cost and bad quality cars. This campaign is targeted towards college students or the lower-income community who don’t give priority to clean or nice cars and would rather pay less.



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Radio:

Activation:

At the gas stations, there will be a garage drive-thru located in populated areas. A "scientist" will then evaluate the car by turning on the engine. If the engine turns on, the scientest will then pass the filled evaluation form to the client.